What’s the ROI of Hiring a Personal Branding Coach?

What’s the ROI of Hiring a Personal Branding Coach?

Clients work with a personal branding coach for many different reasons. Most of them have a successful business they want to take to the next level. Others simply can’t put their finger on why their energy and efforts aren’t turning into positive cash-flow. So, what can you get out of working with a personal branding coach? Before I answer that question, I’m going tell you a little story. Joy was a client of mine whose business was going well. SheContinue Reading

Freedom: Is It All It’s Cracked Up to Be?

Freedom: Is It All It’s Cracked Up to Be?

I just returned from across the pond (London) and I’m pondering the irony of how just a few hundred years ago, the same people I sat next to would have been my enemy. Of course, these thoughts are upon me as we celebrate July 4th, which marks our independence from the British. My observation during my time there is that, as much as we are alike, we are very different. We speak the same language to an extent, but still,Continue Reading

Boutique Your Brand! How to Charge Way More for Your Services

Boutique Your Brand! How to Charge Way More for Your Services

It’s time for a lesson in how to boutique your brand – and how you can use personal branding to charge more for your services. Who wouldn’t want to know how to do that? Here’s the deal — to differentiate yourself from the competition, you need to offer a unique value (or selling) proposition. It’s important to focus on what you can offer, do, or provide that no one else can. Whether you’re launching a new campaign or just tryingContinue Reading

Personal Branding and Photography: Make Memories AND Marketing Tools

Personal Branding and Photography: Make Memories AND Marketing Tools

Last week I spent producing highlight videos and photographing a huge event: Odyssey of the Mind World Finals. It’s the pinnacle creative problem-solving competition for kids, and this is my 27th year attending the event. It’s exhausting work but exhilarating, too, since I’m surrounded by 20,000 people of all ages and from about 20 countries, all there to either express their creativity in the form of solutions to open-ended problems, or to support and watch those who do so. TheContinue Reading

The 1980s are Over! 3 Reasons Your Brand’s Big Hair is Bombing

The 1980s are Over! 3 Reasons Your Brand’s Big Hair is Bombing

I’m going to tell you why your business is stuck. And you are not going to believe how simple the solution is. Are you struggling to make sales? Do you network three or four times a week but still don’t see any results? If you’re losing sales to competitors, or not growing your sales for reasons you can’t identify, it’s time for a dose of truth serum: It could be your brand. And if you’re wondering what that even means,Continue Reading

Hey Entrepreneurs! Does Your Brand Sizzle?

Hey Entrepreneurs! Does Your Brand Sizzle?

Are you a forward-thinking, opportunity-seeking entrepreneur who wants to be seen, get heard, and stand out from the crowd? You might need some help because there ís a lot of competition out there! Here are some interesting facts from the Small Business Association in 2013. A small business is defined as one having fewer than 500 employees. Of the almost 28 million small business owners in the U.S., more than 22 million are self employed with no additional payroll or employees.Continue Reading

39 Again? Reflections of This Practice We Call ‘Life’

Yay! Today is my birthday. I’m gonna have a good time – for sure! Let the celebration begin! I started my birthday out by going to my usual Saturday morning hot yoga class. The room was how I like it – about 100 degrees thanks to the heat of 20 bodies and the balmy temps outside. I looked around and once again I was the oldest person in the room. In fact, there was probably a good 10 or 15Continue Reading

Namaste’: Giving Starts with Learning to Receive

Namaste’: Giving Starts with Learning to Receive

Namasté, loosely translated, means “the light in me honors the light within you.” It is the word used to end most yoga practices. As a yoga instructor (I like to think of myself more as a guide) I end each practice session by having my students bring their thumb knuckles to their mind’s eye – their sixth chakra, center of intuition, imagination and clarity – and we bow our heads and say “Namasté.” Or, at least I say “Namasté.” SomeContinue Reading

To My Entrepreneur Friends, My Holiday Wish

Naturally, this time of year causes me to reflect on what has been and what will be. With fierce determination I hurry to complete my work and meet my deadlines to clear my slate so I can focus on the holidays with wishful abandon of what should be and what needs to be done. Is it the workload that has me longing for quieter, more peaceful days? Is it the fact that I know I should be out enjoying theContinue Reading

Personal branding: It’s what I’ve been sayin’ all along!

For small business owners, personal branding seems to be all the rage nowadays. It differs from company branding in that you, the business owner, are the face of your company, not your logo or your website so much. After all, people do business with you, not your company, and even though you may have a team within your company that helps you get things done, the responsibility and the end product are a reflection of what you stand for. ThisContinue Reading

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