Create a Brand that Sizzles – Video Interview

In November 2014, I participated in an interview with A&D Media. Lynette Davis interviewed me for her series, Marketing Super Heroines and Super Heroes Unite. I had a fantastic time discussing my brand strategies with Lynette! In this video, you will see my in-depth approach to finding a voice that speaks for your online and Social Media presence. This includes sticking to consistent email marketing, staying grounded with your core message, and how to effectively manage every facet of your Social Media campaign toContinue Reading

Personal branding for the masses? Brand loyalty at its best.

Personal branding for the masses? Brand loyalty at its best.

I just returned from a 5-day vacation at Walt Disney World Resort and I have to say it really is the happiest place on Earth. This was my 4th visit and I was even more impressed than ever. The cleanliest, the client satisfaction, the ease of zipping through lines with a Fast Pass: all designed to make the client experience extraordinary. I took my son and his family, so maybe it was seeing it through the eyes of a 4Continue Reading

Clarity, Part II: Are You Dreaming About Your Dream Client? You Should Be.

Clarity, Part II: Are You Dreaming About Your Dream Client? You Should Be.

Target audience. Ideal client. Target market. Niche. You’ve heard the terms, and if you’ve been in business for any length of time, I’m sure you’ve given a lot of thought about whom you should be marketing to. My background is in public relations, and in PR school it was all about defining your primary audience, your secondary audience and your tertiary audience, then speaking to those audiences through the appropriate medium with the right messaging. But the way we do businessContinue Reading

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

I teach entrepreneurs what it takes to have a personal brand that attracts the clients they want. I created The Sizzle System because I noticed many entrepreneurs were showing up without a definitive message to impart to the world. When you don’t communicate with clarity, the people you touch walk away confused, or at least unaware of the transformation or results that you could provide to help them navigate their own path a little more easily. Believe me, I know.Continue Reading

Don’t Be Sabotaged By Your Own Creative Genius!

Don’t Be Sabotaged By Your Own Creative Genius!

There seems to be a universal mystique surrounding creativity, creative people, and creative entrepreneurship. What exactly is this elusive concept that we call creativity, anyway? We all have our own perception of what creativity is, so even to say that you know creativity when you see it is a subjective statement. At its most basic, creativity could be defined simply as “getting the job done.” But let’s follow the textbook definition for the purposes of this article. According to Merriam-Webster,Continue Reading

The Results Are In! Here’s What Sizzle Students are Saying

The Results Are In! Here’s What Sizzle Students are Saying

As you follow The Sizzle System on Facebook and read this blog, you might be wondering, “Why should I hire Carol Ann as my personal branding mentor?” I can tell you all day long about how many years I’ve been in business and how, these days, my company is perceived as a high-end design agency…but why? Until you’ve tried The Sizzle System, no amount of my encouragement is going to convince you that a personal branding coach can change yourContinue Reading

What’s the ROI of Hiring a Personal Branding Coach?

What’s the ROI of Hiring a Personal Branding Coach?

Clients work with a personal branding coach for many different reasons. Most of them have a successful business they want to take to the next level. Others simply can’t put their finger on why their energy and efforts aren’t turning into positive cash-flow. So, what can you get out of working with a personal branding coach? Before I answer that question, I’m going tell you a little story. Joy was a client of mine whose business was going well. SheContinue Reading

Freedom: Is It All It’s Cracked Up to Be?

Freedom: Is It All It’s Cracked Up to Be?

I just returned from across the pond (London) and I’m pondering the irony of how just a few hundred years ago, the same people I sat next to would have been my enemy. Of course, these thoughts are upon me as we celebrate July 4th, which marks our independence from the British. My observation during my time there is that, as much as we are alike, we are very different. We speak the same language to an extent, but still,Continue Reading

Boutique Your Brand! How to Charge Way More for Your Services

Boutique Your Brand! How to Charge Way More for Your Services

It’s time for a lesson in how to boutique your brand – and how you can use personal branding to charge more for your services. Who wouldn’t want to know how to do that? Here’s the deal — to differentiate yourself from the competition, you need to offer a unique value (or selling) proposition. It’s important to focus on what you can offer, do, or provide that no one else can. Whether you’re launching a new campaign or just tryingContinue Reading

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