Personal Branding 101: Get Clear on the Need for Clarity in Your Business

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

I teach entrepreneurs what it takes to have a personal brand that attracts the clients they want. I created The Sizzle System because I noticed many entrepreneurs were showing up without a definitive message to impart to the world. When you don’t communicate with clarity, the people you touch walk away confused, or at least unaware of the transformation or results that you could provide to help them navigate their own path a little more easily. Believe me, I know.Continue Reading

Don’t Be Sabotaged By Your Own Creative Genius!

Don’t Be Sabotaged By Your Own Creative Genius!

There seems to be a universal mystique surrounding creativity, creative people, and creative entrepreneurship. What exactly is this elusive concept that we call creativity, anyway? We all have our own perception of what creativity is, so even to say that you know creativity when you see it is a subjective statement. At its most basic, creativity could be defined simply as “getting the job done.” But let’s follow the textbook definition for the purposes of this article. According to Merriam-Webster,Continue Reading

The Results Are In! Here’s What Sizzle Students are Saying

The Results Are In! Here’s What Sizzle Students are Saying

As you follow The Sizzle System on Facebook and read this blog, you might be wondering, “Why should I hire Carol Ann as my personal branding mentor?” I can tell you all day long about how many years I’ve been in business and how, these days, my company is perceived as a high-end design agency…but why? Until you’ve tried The Sizzle System, no amount of my encouragement is going to convince you that a personal branding coach can change yourContinue Reading

What’s the ROI of Hiring a Personal Branding Coach?

What’s the ROI of Hiring a Personal Branding Coach?

Clients work with a personal branding coach for many different reasons. Most of them have a successful business they want to take to the next level. Others simply can’t put their finger on why their energy and efforts aren’t turning into positive cash-flow. So, what can you get out of working with a personal branding coach? Before I answer that question, I’m going tell you a little story. Joy was a client of mine whose business was going well. SheContinue Reading

Freedom: Is It All It’s Cracked Up to Be?

Freedom: Is It All It’s Cracked Up to Be?

I just returned from across the pond (London) and I’m pondering the irony of how just a few hundred years ago, the same people I sat next to would have been my enemy. Of course, these thoughts are upon me as we celebrate July 4th, which marks our independence from the British. My observation during my time there is that, as much as we are alike, we are very different. We speak the same language to an extent, but still,Continue Reading

Boutique Your Brand! How to Charge Way More for Your Services

Boutique Your Brand! How to Charge Way More for Your Services

It’s time for a lesson in how to boutique your brand – and how you can use personal branding to charge more for your services. Who wouldn’t want to know how to do that? Here’s the deal — to differentiate yourself from the competition, you need to offer a unique value (or selling) proposition. It’s important to focus on what you can offer, do, or provide that no one else can. Whether you’re launching a new campaign or just tryingContinue Reading

Personal Branding and Photography: Make Memories AND Marketing Tools

Personal Branding and Photography: Make Memories AND Marketing Tools

Last week I spent producing highlight videos and photographing a huge event: Odyssey of the Mind World Finals. It’s the pinnacle creative problem-solving competition for kids, and this is my 27th year attending the event. It’s exhausting work but exhilarating, too, since I’m surrounded by 20,000 people of all ages and from about 20 countries, all there to either express their creativity in the form of solutions to open-ended problems, or to support and watch those who do so. TheContinue Reading

The 1980s are Over! 3 Reasons Your Brand’s Big Hair is Bombing

The 1980s are Over! 3 Reasons Your Brand’s Big Hair is Bombing

I’m going to tell you why your business is stuck. And you are not going to believe how simple the solution is. Are you struggling to make sales? Do you network three or four times a week but still don’t see any results? If you’re losing sales to competitors, or not growing your sales for reasons you can’t identify, it’s time for a dose of truth serum: It could be your brand. And if you’re wondering what that even means,Continue Reading

Hey Entrepreneurs! Does Your Brand Sizzle?

Hey Entrepreneurs! Does Your Brand Sizzle?

Are you a forward-thinking, opportunity-seeking entrepreneur who wants to be seen, get heard, and stand out from the crowd? You might need some help because there ís a lot of competition out there! Here are some interesting facts from the Small Business Association in 2013. A small business is defined as one having fewer than 500 employees. Of the almost 28 million small business owners in the U.S., more than 22 million are self employed with no additional payroll or employees.Continue Reading

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