Do Clients Underpay You? Psst It’s Your Personal Branding

Do Clients Underpay You? Psst It’s Your Personal Branding

Why do some painters make only $10 an hour and others make $100 an hour? Is the $100 an hour painter more of an expert than his competitor that does exactly the same thing? Chances are you’ve asked yourself this question again and again. Whether you’re a lawyer, a baker, or a candlestick maker, you deserve to be paid what you’re worth – no questions asked. So, what are you worth? Come on now – if you hesitated to answerContinue Reading

Personal Branding for College Graduates: 10 Ways to Use Your Personal Brand to Succeed

Personal Branding for College Graduates: 10 Ways to Use Your Personal Brand to Succeed

My usual blog posts revolve around personal branding for entrepreneurs, but personal branding doesn’t stop there. Everyone has a personal brand, and if you’re a recent college graduate, now’s the time to start creating yours – that is, the one you want potential employers to see. One that sizzles. Personal branding for college graduates is a little different than personal branding for entrepreneurs. As author Glory Borgeson says, “If you don’t brand yourself, someone else will and it probably won’tContinue Reading

Be Word-of-Mouth Worthy Part 2: How’s Your Follow-Up?

Be Word-of-Mouth Worthy Part 2: How’s Your Follow-Up?

In Be Word-of-Mouth Worthy Part 1, I wrote about the importance of dazzling potential clients with a visual identity that makes our referrers look good. A referral doesn’t only reflect first and foremost on you; it’s also a reflection of the person who referred you. We owe it to our referral base to be all they say we are and more. This starts at Step 1, a client’s first “touch” — which online is most often our website and socialContinue Reading

Is Your Branding Keeping You Broke?

Is Your Branding Keeping You Broke?

How much are you worth? If you want to build a business that supports your goals, both financially and personally, you have to start by answering this one not-so-simple question. What you charge your clients, and how they perceive you, is the key to charging what you’re worth … and actually getting it. When you successfully develop a high-end visual brand, your clients won’t think twice about paying you the rate that you ask for. However, if you don’t setContinue Reading

Visual Branding: Be Word-of-Mouth Worthy

Visual Branding: Be Word-of-Mouth Worthy

How do your clients learn about you and your services? Most likely, you’ll have one or two answers to this question, but for many of us small business owners, word-of-mouth is typically at the top of the list. I recently had a discussion with a client that went something like this: Me: “You should try XYZ to enhance your marketing.” Him: “Carol Ann, that’s not going to work because…” He told me this several times, shooting down each idea forContinue Reading

How Personal Branding Will Make You Happier. Crazy, Right? Wrong.

How Personal Branding Will Make You Happier. Crazy, Right? Wrong.

What do you value most in life? For some people, it’s money. Others prefer respect or a job title that makes them feel as if they’ve arrived. If you have health issues, you might rank a pain-free day as a number one priority. Not me. I want to be happy. I’m an entrepreneur, so every day the decisions that I make in my business are centered around one simple goal: how I will attract the clients I want into myContinue Reading

Create a Brand that Sizzles – Video Interview

In November 2014, I participated in an interview with A&D Media. Lynette Davis interviewed me for her series, Marketing Super Heroines and Super Heroes Unite. I had a fantastic time discussing my brand strategies with Lynette! In this video, you will see my in-depth approach to finding a voice that speaks for your online and Social Media presence. This includes sticking to consistent email marketing, staying grounded with your core message, and how to effectively manage every facet of your Social Media campaign toContinue Reading

Personal branding for the masses? Brand loyalty at its best.

Personal branding for the masses? Brand loyalty at its best.

I just returned from a 5-day vacation at Walt Disney World Resort and I have to say it really is the happiest place on Earth. This was my 4th visit and I was even more impressed than ever. The cleanliest, the client satisfaction, the ease of zipping through lines with a Fast Pass: all designed to make the client experience extraordinary. I took my son and his family, so maybe it was seeing it through the eyes of a 4Continue Reading

Clarity, Part II: Are You Dreaming About Your Dream Client? You Should Be.

Clarity, Part II: Are You Dreaming About Your Dream Client? You Should Be.

Target audience. Ideal client. Target market. Niche. You’ve heard the terms, and if you’ve been in business for any length of time, I’m sure you’ve given a lot of thought about whom you should be marketing to. My background is in public relations, and in PR school it was all about defining your primary audience, your secondary audience and your tertiary audience, then speaking to those audiences through the appropriate medium with the right messaging. But the way we do businessContinue Reading

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

I teach entrepreneurs what it takes to have a personal brand that attracts the clients they want. I created The Sizzle System because I noticed many entrepreneurs were showing up without a definitive message to impart to the world. When you don’t communicate with clarity, the people you touch walk away confused, or at least unaware of the transformation or results that you could provide to help them navigate their own path a little more easily. Believe me, I know.Continue Reading

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