Be Word-of-Mouth Worthy Part 2: How’s Your Follow-Up?

Be Word-of-Mouth Worthy Part 2: How’s Your Follow-Up?

In Be Word-of-Mouth Worthy Part 1, I wrote about the importance of dazzling potential clients with a visual identity that makes our referrers look good. A referral doesn’t only reflect first and foremost on you; it’s also a reflection of the person who referred you. We owe it to our referral base to be all they say we are and more. This starts at Step 1, a client’s first “touch” — which online is most often our website and socialContinue Reading

Is Your Branding Keeping You Broke?

Is Your Branding Keeping You Broke?

How much are you worth? If you want to build a business that supports your goals, both financially and personally, you have to start by answering this one not-so-simple question. What you charge your clients, and how they perceive you, is the key to charging what you’re worth … and actually getting it. When you successfully develop a high-end visual brand, your clients won’t think twice about paying you the rate that you ask for. However, if you don’t setContinue Reading

Visual Branding: Be Word-of-Mouth Worthy

Visual Branding: Be Word-of-Mouth Worthy

How do your clients learn about you and your services? Most likely, you’ll have one or two answers to this question, but for many of us small business owners, word-of-mouth is typically at the top of the list. I recently had a discussion with a client that went something like this: Me: “You should try XYZ to enhance your marketing.” Him: “Carol Ann, that’s not going to work because…” He told me this several times, shooting down each idea forContinue Reading

How Personal Branding Will Make You Happier. Crazy, Right? Wrong.

How Personal Branding Will Make You Happier. Crazy, Right? Wrong.

What do you value most in life? For some people, it’s money. Others prefer respect or a job title that makes them feel as if they’ve arrived. If you have health issues, you might rank a pain-free day as a number one priority. Not me. I want to be happy. I’m an entrepreneur, so every day the decisions that I make in my business are centered around one simple goal: how I will attract the clients I want into myContinue Reading

Create a Brand that Sizzles – Video Interview

In November 2014, I participated in an interview with A&D Media. Lynette Davis interviewed me for her series, Marketing Super Heroines and Super Heroes Unite. I had a fantastic time discussing my brand strategies with Lynette! In this video, you will see my in-depth approach to finding a voice that speaks for your online and Social Media presence. This includes sticking to consistent email marketing, staying grounded with your core message, and how to effectively manage every facet of your Social Media campaign toContinue Reading

Personal branding for the masses? Brand loyalty at its best.

Personal branding for the masses? Brand loyalty at its best.

I just returned from a 5-day vacation at Walt Disney World Resort and I have to say it really is the happiest place on Earth. This was my 4th visit and I was even more impressed than ever. The cleanliest, the client satisfaction, the ease of zipping through lines with a Fast Pass: all designed to make the client experience extraordinary. I took my son and his family, so maybe it was seeing it through the eyes of a 4Continue Reading

Clarity, Part II: Are You Dreaming About Your Dream Client? You Should Be.

Clarity, Part II: Are You Dreaming About Your Dream Client? You Should Be.

Target audience. Ideal client. Target market. Niche. You’ve heard the terms, and if you’ve been in business for any length of time, I’m sure you’ve given a lot of thought about whom you should be marketing to. My background is in public relations, and in PR school it was all about defining your primary audience, your secondary audience and your tertiary audience, then speaking to those audiences through the appropriate medium with the right messaging. But the way we do businessContinue Reading

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

Personal Branding 101: Get Clear on the Need for Clarity in Your Business

I teach entrepreneurs what it takes to have a personal brand that attracts the clients they want. I created The Sizzle System because I noticed many entrepreneurs were showing up without a definitive message to impart to the world. When you don’t communicate with clarity, the people you touch walk away confused, or at least unaware of the transformation or results that you could provide to help them navigate their own path a little more easily. Believe me, I know.Continue Reading

Don’t Be Sabotaged By Your Own Creative Genius!

Don’t Be Sabotaged By Your Own Creative Genius!

There seems to be a universal mystique surrounding creativity, creative people, and creative entrepreneurship. What exactly is this elusive concept that we call creativity, anyway? We all have our own perception of what creativity is, so even to say that you know creativity when you see it is a subjective statement. At its most basic, creativity could be defined simply as “getting the job done.” But let’s follow the textbook definition for the purposes of this article. According to Merriam-Webster,Continue Reading

Website Developed by CallKayla.com