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K.I.S.S. Your Elevator Pitch Goodbye

K.I.S.S. Your Elevator Pitch Goodbye

Use this branding-from-the-inside-out method instead  I help my clients brand their business “from the inside out.” How does that differ from branding from the “outside in”? Outside-in branding is all about your logo, marketing without a clear strategy, speaking to everyone you think might need your services, and being who you think they want you to be — without a clear intention about who you need to be for you. Inside-out branding frees you to create a business that is in alignment with who you are and what you want your businessContinue Reading

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